Dubuque Iowa's
Traditional Grocery
Fresh. Sustainable. Easy.
Old Problems: Old Solutions
Humans have been farming—and living well—for over 10,000 years. But in just the last hundred, we’ve seen sharp rises in chronic illness, depression, cancer, and obesity.
Maybe the way forward isn’t pushing harder. Maybe it’s stepping back—to a simpler way of eating, living, and connecting.
1: Food Quality
Nutrition
The focus on mass production has lowered the overall nutrition of our food and increased the use of artificial ingredients, poisons, and toxic additives.
Grocery shopping for clean, high-quality food has never been more difficult.
We are driven to solve this primary issue.
2: Food Waste
High Potential
The U.S. grows more food than almost any other country—but only 60–75% ever reaches grocery store shelves.
That’s not success. That’s barely a passing grade.
Of the food that does make it to stores, 10–12% is wasted before it’s purchased, another 30–40% gets tossed by consumers after.
Mitigating food waste at every level lowers costs and reduces the need for mass production in the first place.
3: Food Access
Logistics
Access to fresh, nutritious, whole food is essential to a healthy lifestyle.
Without reliable transportation, food choices shrink, especially in a food deserts, where grocery stores are over a mile away.
How long would it take you to walk to your nearest store? Does that store sell everything you need to eat well?
4: Sustainability
A Better System
Containers & packaging makes up more than 28% of municipal trash.
Recyclable & compostable packaging is becoming more popular, but most of it ends up in our landfills anyway—or worse... in the environment.
Reusable containers paired with return-and-refill systems offer a smarter alternative—less waste, fewer costs over time, and cleaner food for the planet and your pantry.
Our Solutions
Altogether
Sourcing food directly from local farmers will ensure higher quality food and encourage responsible ag practices.
Direct sourcing increases shelf life and reduces food waste at the farm, retail, and consumer levels while directly benefiting our economy and other local small businesses.
Flexible pick up & delivery options increase access to healthy, responsible choices—regardless of where you live.
Eco-friendly, reusable packaging helps lower costs over time while dramatically reducing our environmental footprint.