{"title":"Paradigm Coffee Co. (PCC)","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery bag of \u003cstrong\u003eParadigm Coffee \u003c\/strong\u003eis roasted by \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eDarin Shireman\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a familiar name in \u003cstrong\u003eDubuque's coffee community.\u003c\/strong\u003e With more than \u003cstrong\u003etwo decades in the coffee industry \u003c\/strong\u003eand as the\u003cstrong\u003e founder and former owner of Wayfarer Coffee,\u003c\/strong\u003e Darin has spent his career refining the craft of sourcing and roasting \u003cstrong\u003eexceptional coffee.\u003c\/strong\u003e Today, he brings that\u003cstrong\u003e same passion and expertise\u003c\/strong\u003e to every batch roasted for Paradigm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eParadigm believes \u003cstrong\u003egreat coffee should be approachable\u003c\/strong\u003e—without the pretension. Their coffees are carefully roasted in small batches to highlight the natural character of each origin while creating a balanced, flavorful cup you'll want to brew every day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen you choose Paradigm, you're not just supporting a local Dubuque business—you're enjoying coffee roasted by one of the \u003cstrong\u003eregion's most experienced craftsmen\u003c\/strong\u003e, whose \u003cstrong\u003ededication to quality \u003c\/strong\u003ehas helped shape the\u003cstrong\u003e local coffee scene \u003c\/strong\u003efor years.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"coffee-pc","title":"Dayfarer - PCC","description":"\u003cp\u003eMedium Light Roast Whole Bean Coffee by Paradigm Coffee Company\u003c\/p\u003e\n\u003cp\u003e12oz Whole Bean Resealable Bag\u003c\/p\u003e","brand":"Paradigm Coffee","offers":[{"title":"Default Title","offer_id":48068061724890,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/8108\/8218\/files\/IMG_6991.jpg?v=1782873958"},{"product_id":"mellow-mood-decaf-pcc","title":"Mellow Mood Decaf - PCC","description":"\u003cp\u003eDecaf Whole Bean Coffee by Paradigm Coffee Company\u003c\/p\u003e\n\u003cp\u003e12oz Whole Bean Resealable Bag\u003c\/p\u003e","brand":"Paradigm Coffee","offers":[{"title":"Default Title","offer_id":48076835782874,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/8108\/8218\/files\/IMG_6990.jpg?v=1782873916"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0754\/8108\/8218\/collections\/Logos-01.png?v=1781672623","url":"https:\/\/westbluffmarket.com\/collections\/paradigm-coffee.oembed","provider":"Westbluff Market","version":"1.0","type":"link"}